FRACTIONAL CMO · GROWTH ADVISOR
I'm Alicia Gilbert — C-suite marketing executive, fractional CMO, and the strategist behind campaigns that have moved millions. I help founder-led brands get clear, get strategic, and get results that compound.
Growth Focused · $2M–$20M · WELLNESS + BEAUTY
Most brands don't have a marketing problem. They have a clarity problem.
Brands I've worked with
As seen in
I've spent 14 years figuring out what actually makes brands grow
Here's what I learned.
I’ve led seven-figure campaigns, co-founded the first body-positive yoga studio in the country, consulted for Nike and Athleta, and co-produced the second-largest lululemon event in North America in 2023. I was also named one of InStyle’s Top 21 Black Beauty Executives and Innovators Changing the Industry.
I’ve sat on both sides of the table.
The CMO evaluating the partnership, the founder pitching for it, and the talent brands hired. That range is why I can see where growth is already sitting inside a business, and what needs to be connected to take it from known to undeniable.
The difference
Strategy is only as strong as the person running it.
Most marketing consultants hand you a deck and walk away.
I stay in it. I set the strategy, direct the team, and connect the channels until your marketing operates as one system instead of five disconnected efforts.
You already have customers, an audience, and people doing the work. What's often missing is the senior leader making all of it point in the same direction.
Ways we can work together
FRACTIONAL CMO
For the founder still functioning as the head of marketing
The goal isn't more marketing. It's making the marketing you already have work harder together.
Ongoing senior marketing leadership for growing brands that need strategic direction without hiring a full-time CMO. I set the strategy, clarify priorities, and guide execution while your team brings the work to life.
BUSINESS CLARITY INTENSIVE
For solo founders who need a decision, not a retainer
90 minutes on the thing you've been circling for months.
We go deep on positioning, your offer, and how to structure the work so you're doing the right things in the right order. You leave with the decision made and the next moves named.
The brands that win aren't louder — they're clearer.
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The brands that win aren't louder — they're clearer. *
What my clients say
"It wasn't just a strategy conversation… it was a mirror. If you're a founder who's been doing too much for too many people, Alicia will help you find your focus with intention, care, and zero fluff."
— Karen Spears, Karacter Creative · Business Clarity Intensive
Right now you're the one holding it together.
You won't be in six months.
Running in circles?
Take the Messy Middle Audit
find out what’s actually keeping you stuck
From the Clarity Studio
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From the Clarity Studio *
SUBSTACK
Essays on the business, capacity and Clarity
YOUTUBE
Strategy you can actually use. No filter.